Problem
Iri needed a visual way to explain a technical product, system, process, or differentiator that would be difficult to show clearly with live footage alone.
MayoFlux case study
IRi Growth Delivered
Client / industry
Iri works in technical product marketing and visual communications. MayoFlux framed the work for the audience, use case, and product context behind the assignment.
Input assets
Agency direction from Patrick Donnelly, plus cAD or product references, technical notes, brand direction, sales context, engineering feedback, and available media or scripts.
Production process
MayoFlux shaped the story, prepared or rebuilt assets, handled look development, animation, lighting, rendering, compositing, and technical review cycles.
Deliverables
Product animation masters, web-ready embeds, sales or trade show versions, and visual assets that can be reused across launch, training, and follow-up.
Outcome
A reusable visual asset for show-floor attention, sales follow-up, web pages, and stakeholder conversations around the product.
Project notes
IRI approached Mayoflux with a tight deadline and a script that demanded technical accuracy wrapped in cinematic flair. Our team spent late-night sessions refining motion paths and shader details so every component behaved exactly as the client envisioned. The animation premiered on a twenty-foot LED wall at an industry expo and drew a steady crowd of engineers eager to see the system in action.
Mayoflux provided full-service mix of 2D and 3D production—storyboards, asset build, lighting, render, and composite. The finished video exceeded engagement targets and established a new benchmark for IRI’s marketing content. Mayoflux turns complex visuals into clear stories - let us simplify yours next.