Problem
Kennametal needed a visual way to explain a technical product, system, process, or differentiator that would be difficult to show clearly with live footage alone.
MayoFlux case study
Kennametal Conforma Clad
Client / industry
Kennametal works in industrial tooling and advanced manufacturing. MayoFlux framed the work for the audience, use case, and product context behind the assignment.
Input assets
CAD or product references, technical notes, brand direction, sales context, engineering feedback, and available media or scripts.
Production process
MayoFlux shaped the story, prepared or rebuilt assets, handled look development, animation, lighting, rendering, compositing, and technical review cycles.
Deliverables
Product animation masters, web-ready embeds, sales or trade show versions, and visual assets that can be reused across launch, training, and follow-up.
Outcome
A clearer technical story that helps viewers understand the product value without decoding raw specs or engineering notes.
Project notes
Kennametal searched widely for a studio that could translate cutting-tool science into an engaging product story. After meeting multiple vendors, the team chose Mayoflux to own the project from concept to final composite. Working from a rough outline, we wrote the script, designed assets, and choreographed each machining pass to highlight speed, surface finish, and chip ejection without overwhelming the viewer.
The toughest challenge was showing microscopic wear at a scale that reads the concept correctly; layered displacement maps and procedural stress masks provided the detail while keeping polygon counts in check. Kennametal has since returned for additional product videos, citing the animation’s clear ROI. Mayoflux turns complex visuals into clear stories - let us simplify yours next.