Problem
PHCbi needed a visual way to explain a technical product, system, process, or differentiator that would be difficult to show clearly with live footage alone.
MayoFlux case study
PHCbi TSU
Client / industry
PHCbi works in life science and laboratory equipment. MayoFlux framed the work for the audience, use case, and product context behind the assignment.
Input assets
Agency direction from CLUM, plus cAD or product references, technical notes, brand direction, sales context, engineering feedback, and available media or scripts.
Production process
MayoFlux shaped the story, prepared or rebuilt assets, handled look development, animation, lighting, rendering, compositing, and technical review cycles.
Deliverables
Product animation masters, web-ready embeds, sales or trade show versions, and visual assets that can be reused across launch, training, and follow-up.
Outcome
A reusable product story for sales conversations, product pages, launches, and follow-up marketing.
Project notes
Clum Agency asked Mayoflux to produce five product videos for PHCbi, supplying only reference photos and a draft script. Our team reverse-engineered the laboratory freezer from the images, modeling it to scale and adding functional details for hinges, gaskets, and airflow vents. Each shot was blocked to highlight maintenance access, alarm systems, and temperature uniformity without overwhelming the viewer.
Everything was modeled in Cinema 4D , while Redshift was used for rendering for photoreal detail. The chief hurdle was replicating subtle surface shifts that occur under lab lighting; custom HDRIs and anisotropic shaders kept reflections believable across multiple setups. Despite simultaneous delivery dates, all five videos hit their mark and became a core part of PHCbi’s global launch kit. Mayoflux turns complex visuals into clear stories – let us simplify yours next.